The Vision Behind the New Dell Precision
T7600 Workstation
I recently directed a series of spots for the new refresh of the latest Dell Precision workstations. Featuring a redesigned chassis and a cool front bezel design for optimal airflow, these spots feature some of Dell’s brightest (including Design guru Ken Musgrave) discussing their passion for the Precision line and the new design.
We shot these spots in Dell’s acoustic lab’s “anachoic chamber,” a huge and very cool room dedicated to audio engineering and precision recording. I feel like I balanced my “sound guy karma” for all the times I’ve tortured the sound guy with planes, AC units, traffic, etc.
Kudos to the whole team at BW Films for the flawless production, and to DP Vance Holmes and editor Jeff Stolhand in particular. Click here to see the T3600-T5600 workstation video.
The Vision Behind the New Dell Precision
T3600-T5600 Workstation
I recently directed a series of spots for the new refresh of the latest Dell Precision workstations. Featuring a redesigned chassis and a cool front bezel design for optimal airflow, these spots feature some of Dell’s brightest (including Design guru Ken Musgrave) discussing their passion for the Precision line and the new design.
We shot these spots in Dell’s acoustic lab’s “anachoic chamber,” a huge and very cool room dedicated to audio engineering and precision recording. I feel like I balanced my “sound guy karma” for all the times I’ve tortured the sound guy with planes, AC units, traffic, etc.
Kudos to the whole team at BW Films for the flawless production, and to DP Vance Holmes and editor Jeff Stolhand in particular. Click here to see the high-powered T7600 workstation video.
Protect “Eddie” with Dell Encryption
We’ve been doing quite a lot of animation lately. Whether it’s a nostalgic return to my roots, an actual trend, or just an interesting change of pace, I can’t say, but it’s been quite enjoyable. Here’s the second animated piece we recently finished: this one for Dell. It features a hapless-yet-charming character named “Eddie” and a liberal dose of geek culture.
Written by R. Zane Rutledge/Jeff Stolhand. Directed and animated by R. Zane Rutledge. Voiceover by Rolf Saxon. Produced by BW Films.
“Sometimes” Three’s a Charm
Fun story.
Last year the MadHatterCollective was busy shooting a number of commercials for Charles and Colvard featuring their lovely Moissanite jewelry. We were asked to pitch both something sweet and something sexy, but we were also asked to seek out that special something that might go viral. Although “viral” is of course a modern-day pot of gold, we knew what they meant. They wanted something sweet, sexy, and just a bit…naughty. The kind of something you might forward to someone after a little snicker. We pitched a few ideas, several of which the client really liked. But.
“But” is what usually happens when the client thinks too hard. They get nervous. Cold feet. Conservative. And basically talk themselves out of what they really want.
So they picked two concepts that were both fine — one sweet, one sexy. But not quite that “something” they really wanted for the web.
We decided to shoot one of our viral ideas anyway. It wasn’t a big stretch for us; we had a gorgeous model/actress (the lovely Kelly Grace) willing to spend an extra hour or two with us, and a lucky man acting opposite her (the talented Zach Thompson) as well. We had an incredible location for our other commercial and the time to do both if we were clever about it.
So we shot three commercials instead of two, and surprised them with this fun little spot as a bonus.
Sometimes… a little leap of faith pays off.
(Yes, they bought it too.)
